From Brand Chaos to Confident Growth in 30 Days
We harness AI + brand strategy to stop wasted marketing spend, sharpen your messaging so it converts, and deliver a growth roadmap you can act on immediately - no guesswork.
We help SMEs (£1M–£5M) slash wasted marketing budgets, sharpen messaging that sells, and build AI-powered systems that scale - without hiring more staff or chasing tools.
Stop leaking £25–50K+ (or more) on ineffective marketing and reinvest it where it works
Turn weak messaging into deal-closing brand positioning
Stop burning hours on manual tasks - automate content & workflows so your team produces 3× faster.
Replace uncertainty with confidence every decision becomes sharper and safer
Guided 1:1 by Mark Horton - 25 years’ Design & Brand Strategy experience, trusted by Apple, Disney, BMW, Rolls-Royce and the only system built by someone who understands tech, craft, and strategy - not just one.
Who It’s For (and Not For)
✅ If you’re a business turning over £1–5M and you know your marketing/design isn’t delivering like it should…
✅ If you’re tired of agency bills, endless revisions, and slow campaigns…
✅ And if you’re ready to save money, scale faster, and finally bring clarity to your brand…
✅ In-house marketing/design teams, leadership committed to ROI, and weekly engagement. …
✅ Entrepreneurs and ambitious business owners who want to get results (save time and make more money) and need a fresh perspective.❌ Not for: early-stage startups, “set-and-forget” buyers, teams unwilling to adjust workflows, quick fixers although this process is designed to get you moving fast.
✅ If one or more of these applies to you - Chaos to Clarity AI Sprint™ was built for you.
I'M MARK HORTON & THIS IS WHY I KNOW I CAN HELP YOU
I’ve worked with industry titans from around the globe as a graphic designer, collaborating on brands such as Apple, Disney, Sony, Rolls-Royce and BMW. Over the last three years, I’ve also immersed myself in AI, creating an award-winning film, developing automated systems, and educating government-backed organisations through live talks and workshops.Using AI I've saved business's hundreds of thousands of pounds on video production.The backbone of my business, though, and the most enjoyable part of my career, has been helping smaller businesses become more successful by utilising tried-and-tested brand strategy processes, so the creative execution hits the mark and ultimately drives more revenue.
What I have discovered
Businesses invest money in marketing without a clear brand strategy, resulting in content chaos, duplication, and off-brand waste.My previous clients have tried hiring agencies, but they're expensive and they don’t deliver.They have tried hiring freelancers; they're good, but they're unreliable.Businesses are paying for tools that don’t deliver on their promises.Founders realise that AI has changed the game; you can make huge savings by automating processes and content creation, like photography and video, that used to cost hundreds of thousands of pounds but can now be done for just a few hundred pounds.A variety of sources indicate that marketing waste amounts to 25% to 75% of total spend.However, without guidance, teams waste even more time chasing tools, spend hours learning outdated systems, and achieve poor results.
What people say about me...
JIM ROBERTS
AUTHOR
...four book cover designs of excellent quality
Text
Mark is personable, professional and knows how to get the balance right with innovative AI and classic design.
TRACY GARDENER
Actor / Writer / Director
...Mark is a branding genius!
I also had the pleasure of working with him as an actress on his award-winning AI film 'The Dore', and his direction was excellent.
Sue Marchant
MD of Cool ventures
...truly engaging and enjoyed by all!
Mark provided a short presentation at one of our networking events. I have to say it was truly engaging and enjoyed by all! It's inspiring to know about how AI can really make a difference. Thanks Mark!
I’ve done the hard work so you don’t have to.
Full disclosure - I learnt everything the long way round.…
I became a designer before I truly understood why great design works. Creativity got me started - but strategy changed everything.Once I mastered brand theory, business structure, and the psychology behind what drives people to buy, I built a system that connects it all - delivering clarity that fuels both creativity and commercial results.That system is what I now teach and deliver - so you can skip the confusion, save time, make more money, and finally attract the clients you actually want, without all the guesswork.
But why is brand strategy so important?
A clear brand strategy is the foundation of every successful business.It gives you:
• Clarity and direction → a roadmap for decision-making across marketing, sales, and operations.• Differentiation → a way to stand out in crowded markets and avoid competing on price alone.• Trust and loyalty → consistent messaging and experiences that build long-term customer relationships.• Efficiency → ensures every pound spent on marketing is focused, not wasted.Without a strategy, brands often become inconsistent, forgettable, and ineffective. With a strategy, you create a strong identity that attracts the right customers, aligns your team, and drives growth for years to come.
Introducing the Chaos to Clarity AI Sprint™
This is the only AI-powered brand sprint led by someone who truly understands all three: the tech that automates, the craft that persuades, and the strategy that makes it pay.In just 30 days, we’ll help you cut wasted spend, clarify your brand, and give your team the tools to scale with confidence. Our 4-phase sprint is designed to take you from marketing chaos to brand clarity - fast.
We do a series of 1 to 1 sessions and use AI to assist and power up the process. We also provide you with take-away tools that you can continue to use after our work is done, so you can continue to reap the benefits.
Phase 1: The Clarity Check (Audit)
With the help of AI we review and discuss your marketing activity and what you believe is working and not working.
We use AI to:
Summarise tone of voice, key messages, jargon, and emotional cues from your marketing material.
Analyse inconsistencies in tone, offer and positioning.
Phase 2: The Clarity Roadmap™ (Plan)
This is an AI-powered brand clarity road map generated at light speed. It's packed full of ideas and insights that will form the foundations of your business's brand. We are diving into your business DNA, discovering what's at your core, so you can reach and relate to your ideal customer, driving revenue and growth.In this phase, we will also begin refining your roadmap and discussing targets to help you achieve the results you desire.
We use AI to:
Clarify your vision and mission
Define your purpose
Get competitor insights
Identify and profile your ideal customer
Create a clear positioning
Establish your brand voice
Confidence to deliver what needs to be done to drive revenue
AI accelerates insight-to-strategy but the thinking stays human. That’s how we move from noise to clarity in weeks, not months. This is the foundation that will help you sell more and increase your profits.
Phase 3: AI tools and process's
We advise you on what AI tools to use and when to use them so you can maximise time saved and reduce traditional costs associated with marketing deliverables.We're talking about things that would of taken days for me to do working on a campaign for BMW or Rolls-Royce but now only take seconds with AI.
We use AI to:
Guidance on how to avoid AI overwhelm and how to stay focused so you don't lose hours / days, maybe even weeks chasing an AI solution that doesn't end up moving the dial.
AI content workflows that ensure you're working efficiently.
Instead of paying agencies for every post, your team will be equipped to create on-brand, high-quality content in hours, not weeks.
Phase 4: The Momentum Sessions™ (Accountability progress calls)
To make sure you stay on track, we'll stay with you beyond the delivery of the 30-day sprint. This is our bonus offer if you like! Currently, this process is purely human-driven, but we will undoubtedly introduce AI into it soon.
3 x monthly accountability sessions (1hr each) one-to-one online.
Review progress.
Troubleshoot challenges.
Set goals.
Share AI developments and latest thinking.
AI evolves fast. We’ll keep you ahead of the curve, so your brand never falls behind.
Your Edge: AI as an Accelerator
While our Sprint is built on 25 years of brand and design expertise, we use AI to accelerate what would normally take months. From auditing content to building customer personas, AI helps us deliver faster, in a cost-effective way and gets sharper results. We provide you with tools that will continue to benefit after our collaboration.Articles that might have taken hours or days to write now only take 10 or 20 minutes.
You also get:
Prompting advice so you can get the most out of large language models.
Custom AI Tools (Gpts).
Automated Content Creation Systems.
Week by week breakdown
Week 1: Kick-Off & Audit• 1-to-1 Kick-off video call to set objectives
• 1-to-1 Audit discussion to dig into current spend, messaging, and customers
• In-depth Audit (done by us, powered by our AI tools)
• 1-to-1 Feedback session so you know exactly where the leaks and quick wins areWeek 2: Brand Report & Roadmap:• We build your Brand Report and Roadmap – the foundation for decisions going forward
• 1-to-1 Session to review the findings, answer questions, and align on prioritiesWeek 3: Strategy Refinement & Targets• We refine the strategy and tactical plan with you
• 1-to-1 Session to lock in direction and set measurable targets for the next 90 daysWeek 4: Growth Playbook & Tools• We deliver your Prioritised Growth Playbook – clear next steps with estimated ROI
• Cost-cutting recommendations based on the audit and roadmap
• AI-powered tools that let you execute faster and keep costs down
Graeme Williams
b&q design manager
...I could honestly not have asked for anymore
Mark got to grips with our systems, processes and guidelines so fast and being over 100 miles away really didn’t matter either. He is a great team player, and we hope to keep working with him in the future
Sharice Collins
iop publishing - Vice President, Sales and Marketing
...I highly recommend the design artistry of Mark Horton.
He has a unique ability to take a general idea and turn it into an eye-catching and appropriate design.
Liz Ogborne
Leadership COACH
...a great workshop on using AI
His presentation was interesting and clear, using visuals as well as clearly explaining the best prompts and ways to get the best from AI. He was adaptable on timings and had a warm, reassuring communication style. Would definitely recommend.
bethan walker
Business Engagement Officer BRISTOL CITY COUNCIL
...jargon free and impactful
Mark hosted a brilliant talk about AI for content creation and small businesses for us this week. It was informative, easy to follow - despite the topic of AI being so huge, and really helped the audience get an understanding of the different tools available and their capabilities.
MARTYN LENTHAL
Founder - BAMSH DIGITAL MARKETING
...the final result was exactly what I wanted
If you’re looking for help with AI, branding, imagery, or video – or want to learn how to use AI more effectively in your business – I can’t recommend Mark highly enough. Professional, creative, fast, and incredibly easy to work with.
Merion GUYON
Sales and MARKETING MANAGER - avon motorcycles
...not just a great designer, he always had his eye on the bigger picture
Produced a digital marketing strategy report that became our bible for ideas and planning.
To get started, click the button below so we can schedule a call to we can make sure we are a good fit.
Our Guarantee
Our goal is to help you save or unlock up to £50k in savings. If by the end of the 30-day sprint you don’t believe you can achieve this, we’ll work with you for free for an extra 30 days to close the gap.
Your Investment
The Chaos to Clarity AI Sprint™ is £12,000 all-in.
Less than half the cost of a junior hire and engineered to save or unlock £50K worth of savings within the first 3-12 months.I’ll be honest:
I genuinely feel we’re under-estimating the upside.
Most teams don’t realise how much they spend or waste on slow approvals, duplicated effort, and outsourced routine content.
Once the sprint is done, you not only save money, but you also own the systems that keep the savings compounding.Let’s break it down:
| Examples | Cost | Potential Saving |
|---|---|---|
| Strategy project | £8-£20k | £8k |
| Freelancers | £300-£600 per day | £300-600+ by using AI automation |
| Agency Retainers | £2k-£10k pm | £2-10k - tasks brought in-house / time saved |
| Product Video Creation | £5-50k | £4-50k or more - breif dependant |
Our sprint replaces that patchwork with:✅ A full clarity audit and roadmap✅ Messaging & positioning clarity✅ AI-enabled workflows to cut production time & cost✅ Training and prompt libraries so your team can create in-house⸻
👉 Bottom line:
For £12K, you get the strategic foundation and the tools to keep costs down and performance up long after the sprint is finished.
To get started, click the button below so we can schedule a call to we can make sure we are a good fit.
I typically take on only 2 to 3 new clients each month.
FAQ: Everything You Need to Know Before Applying
Is this right for my business?
If you’re a business turning over £2–10M and you’re spending significantly on marketing, design, or content - yes. The Sprint is designed for established businesses who want measurable results, not theory.
What’s this all about?
The Chaos to Clarity AI Sprint™ is a focused 30-day brand transformation - powered by AI and 25 years of real-world brand experience.It’s designed to help established businesses (typically £1–8M turnover) cut wasted marketing spend, sharpen their message, and align their brand so every decision drives growth.In simple terms this sprint helps you:✅ Save money by cutting what’s not working.✅ Make money by focusing on what actually converts.✅ Identify your ideal customer - and find the best way to connect with them so you become the clear, confident choice.In short, it’s about replacing chaos with clarity - and giving your team the strategy, tools, and confidence to scale.
How is this different from hiring a marketing agency or freelancer?
Agencies and freelancers will just sell you posts, ads, and campaigns. We install a system inside your business that reduces wasted spend, creates consistency, and accelerates delivery. Instead of paying agencies £100K+ each year, you’ll have an in-house system and playbook that you control and gets you real ROI.
What if we already have an in-house marketing/design team?
Perfect. The Sprint is designed to empower your team, not replace them. We’ll give them the tools, templates, and strategy to work faster, stay consistent, and reduce reliance on outside agencies.
What if we don’t have a marketing team?
Then the Sprint gives you a ready-to-use foundation: templates, guides, and systems that make it simple to get campaigns out the door quickly — without needing to hire a large team or outsource everything.
How much of my team’s time will this take?
Expect around 2–3 hours per week from you or a key decision-maker during the Sprint. We keep it efficient: 4 core workshops, weekly touchpoints, and three post-Sprint accountability calls. The heavy lifting (audit, roadmap, templates) is done for you.
When will we see results?
You’ll start feeling the impact as soon as we get started. The Sprint is designed to be fluid and practical, so every session gives you clarity and actions you can use straight away. From the start, we’ll be dropping in time- and money-saving AI tools and showing you how to apply them to your brand and marketing. By the end of 30 days, you’ll not only have a complete system in place, but also the confidence and momentum to keep scaling it.
What kind of results can we realistically expect?
We typically identify £50–100K+ in savings by eliminating duplicate spend, speeding up campaign turnaround, and reducing agency/freelance dependency. On top of that, you’ll have a clearer brand, faster content workflows, and a team that can keep delivering without bottlenecks.
How does AI fit in and do we need to be technical?
AI is your secret accelerator, not the focus. We use it behind the scenes to make the 90-day Sprint possible, and we’ll give you a Prompting Masterclass plus a custom AI toolset (persona builder, prompt library, templates). You don’t need technical skills; we make it simple, safe, and easy to use.
Isn’t AI risky or overhyped?
AI is only risky when it’s used without a strategy. We combine AI with 25 years of brand and design expertise working on brands such as M&S, B&Q, John Lewis, Apple, Disney and many more, so are on-brand but use the latest tech to get the results you want. Think of AI as a power tool: in the wrong hands it can make a mess, but with the right plan it can produce extraordinary results and help you make more money.
What if we’ve already invested heavily in branding?
Great, then the Sprint builds on what you have. Many clients come to us with brand assets but no system to apply them consistently or efficiently. We make your existing investment work harder and pay off faster.
What if our industry is “different”?
Every industry has brand chaos, inconsistent messaging, wasted spend, slow campaigns. Our Sprint is designed to adapt to your business context. Whether you sell B2B, B2C, or services, the process of creating clarity, systems, and accountability works the same.
Do we really need to spend £12,000?
Here’s the maths: most businesses waste £50K+ annually on marketing and design inefficiencies. For £12K, you get clarity, a system, and measurable savings. That’s less than half the cost of a junior hire - and delivers a system that pays for itself many times over.
How many clients do you take on at once?
We work with just 1 to 2 new clients per month. This ensures full focus, high quality, and tangible results. I want you to have my full attention.
What happens after the 90-day Sprint?
You’ll have a fully functional brand growth system that will help you get your ideal clients, we don’t leave you to fend for yourself. You can continue with optional Momentum Retainers for ongoing optimisation, new use cases, and team support.
If you want to stop wasting money, get more clients and start leveraging AI technology, schedule your call by clicking the button below so we can make sure you're a good fit.
So that you know, I typically take on only 2 to 3 new clients each month.
Kind words from clients...
Let's start connecting to your ideal client.
So that you know, I typically take on only 2 to 3 new clients each month.
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Chaos to Clarity and The AI Informa are trading styles of The Mark Collective Ltd